Every few weeks, I have some version of this type of conversation: A coach reaches out, or a client I’m working with touches on business expansion and direction The conversation inevitably flows to: "Lisa, what do I actually need to do to stay relevant as AI gets smarter? How do I survive the competition, especially when it’s crickets out there?" In our latest IGNITE Mastery container, we are studying Core Competency #7: Evokes Awareness. Awareness is a coach’s bread and butt