10 Lessons I Learned from Launching a Waitlisted Program

Holy moly… we’re OFF TO THE RACES!

IGNITE Mastery, my 10 month MCC Mentoring Program for coaches seeking to hone their craft in a curated community, has begun.

10 powerful, magical, gifted, heart-open women coaches are gathered together for a ride of rich relationship, immersive MCC coaching, and compassionate championing. 

I’m awed, humbled, and honored to be the ambassador of this level of work, lifting the bar of professionalism and excellence in the coaching industry. And adding my own flavor of service, generosity, and quality community.

It wasn’t easy, but it also felt effortless.

It unfolded over 4 years, but when I declared, I fulfilled quickly.

I don’t feel ready, but I feel armed with all that I need.

As a reflective practice (inspired by my own coach), I’m sharing the 10 lessons I learned in generating IGNITE Mastery, that now has a 6-person waitlist for the next cohort.

  1. Learn the art of Receiving. Get a metric ton of support… more support than you think you need. Uncomfortable levels of coaching, mentoring, consulting, attending webinars, identifying the perfect co-pilots.
  2. Create a goal-line vision – a SMART goal, with a deadline – but also create a soul-line vision. When you’re designing a vision for a product or a program or a business, not only do you need an inspirational smart goal, but you also need to have a soul-goal. As in, why would you go about creating this? And who would you get to become in the process that would have that thing be worth it, whether it launches or not? Part of that soul goal is being able to have a different experience of launching that thing than you’ve had in the past. For me, I had to put a flag in the sand of “It’s been 4 f#$king years I’ve been sitting on this idea. I will launch this thing by May.” AND declare the soul-goal of “Creating this will feel effortless, flow, receiving”. I wanted to be the type of creator that could design a thing of beauty, excellence, ingenuity without draining every drop of energy (historically, how I generated big projects).
  3. Own what you know. A big piece of that ease and flow and effortlessness is, frankly, the breakthrough that I had in obtaining my MCC. Meaning, owning what I know and leaning way back to  invite other people in. That is a core tenet of MCC work – believing in our intuition and inner knowing, trusting our zone of genius, and practicing with discomfort and self-trust in unknown territories. We are all experts at the games we play in our lives. Find and own YOUR game.
  4. Release perfection and embrace experimentation and transparency. The first launch of anything will have glitches, gaps, flaws, and bumps. That’s why we have terms like Beta, Pilot, 1.0, trial version. By launching the thing before you’re ready, with the transparency and expectation management that clients will be first-time users, you’ll travel much farther down the path of your goals than by waiting until something is perfect, (which usually has you waiting forever).
  5. Have a co-pilot, assistant, or support coach for your program. ESPECIALLY if you exceed 10 participants in a group coaching set up. Having a co-facilitator right off the bat was incredibly clutch for IGNITE. Someone that I’ve already worked with, someone who I trust, someone that I can bounce ideas off of and someone that can bring her area of expertise to fill in the gaps between my area of expertise.
  6. Rely on your board of advisors. I talked to people in my network, I contacted the people who have been mentors for years thatI admire and I said, “Hey, I’m launching this thing. I’m really excited about it. I’d love your support or advice or resources that you’d recommend, and perhaps, paying for an hour of your time.” Several of those people said, “Absolutely, let’s hop on the phone.” Michael Roderick, Robyn Graham, Joanna Lindenbaum, Fran Fisher, and Dominick Mas have been instrumental in honing this program. 
  7. Hold on to your vision. With a first launch, it’s easy to try to fit ALL THE THINGS IN or to let one person’s feedback derail you. Yes, do market testing, and yes, do your customer research by speaking to your ideal audience and getting their thoughts, pain points, desires, and reflections. BUT, be mindful that your message and program won’t resonate with everyone, even those you assume will be ideal clients. That’s ok. You’re not for everyone.
  8. Carve out much more self-care time than you think you need for the launch runway. Make it non-negotiable. A launch is quite a bit of legwork. Personally, I default to using every spare moment to work on my projects when I’m inspired. It’s crucial for the care I put into what I love. But if we don’t bake in recovery time, where we shut down our executive brains, we all know what happens… big, fat burnout. Or migraines. Or [insert your form of overload]. There’s an energetic frequency and lift needed to fuel your creative bucket. Identify and understand exactly what’s needed to fill it. For me, I get the most juju from a spa day or a yoga class or breathwork that shuts my brain off and harnesses my body.
  9. Hold onto your boundaries, kids. I kept my nights and weekends super sacred, as unwind and family time. I attended regular yoga and fitness classes. I went to bed at 9:30 and woke at 6. I said no a lot. And I focused on the integrity of my business foundations, like connection calls, CRM work, outreach, writing, my coaches community, and I created tracking systems for EVERYTHING so my brain didn’t have to work hard to retain details. 
  10. Compassion is Queen. Start before you’re ready. Don’t overthink it, practice giving less f%#&s, and allow yourself to suck at things. Limit ruminations of perfection. Learn, implement feedback, and learn some more. And above all, forgive yourself for all the mistakes you’ll make.

With love and service,



Up & Coming

Creating Events That Transform Everyone, Including You (with Bay LeBlanc Quiney, MBA, PCC)

June 21st @ 1:30-3:00pm ET

While I am by no means a professional event planner, I’ve hosted and attended events all over the world, and I’m happy to share what I’ve learned. Bring your questions and get ready for some what-to-do, what-not-to-do, tough lessons and best moments when it comes to planning an event.

Bay’s brand of executive coaching combines radical honesty and edgy leadership acumen along with a hefty dash of magic and possibility. Her company, Wonderland & Company, supports high-achieving driven leaders to create the impossible, and enjoy the ride, all at the same time; an outcome that is not necessarily predictable for highly driven professionals.


Follow Up Strategies That Will Get More Clients and Close More Sales (With Wanda Allen)

July 24th @ 2pm et

If follow up is a hard heavy “to do” then the Follow Up Sales Strategies Presentation is for you!  You’ll learn that follow up is merely a matter of having effective habits and good systems in place. If you struggle getting your follow up work done, it’s not because you don’t have time, you’re not organized or you’re not good at sales…it’s because you haven’t learned the right systems and skill set.  Understanding this will help put you in the flow of ease of getting this all important work done on a daily basis. In the Follow Up Sales Strategies Presentation, you’ll learn: 1) Why using a system is critical for success, 2) Follow up systems that don’t work, 3) How the right mindset will make the follow up process easier, 4) Surprising sales statistics, 5) The real reason people don’t follow up, 6) 3 strategies that will improve your follow up efforts immediately. Improving your follow up skills will help you get more clients and close more sales!